Business Case for E-Learning, The

  • Published: Oct 19, 2004
  • Copyright 2005
  • Dimensions: Special (all other)
  • Pages: 216
  • Edition: 1st
  • Book
  • ISBN-10: 1-58720-086-4
  • ISBN-13: 978-1-58720-086-1

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Learn more about this book and the authors at www.cisco.com/go/book/elearning

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Product Description

Realize productivity gains from network-driven communication, training, and assessment

What sets apart The Business Case for E-Learning?

  • Unified approach to e-learning. Covering knowledge sharing, training, and assessment. E-learning components such as online testing and certifications are uniquely combined.
  • Productivity. The cause for rather than a consequence of e-learning. The Business Case for E-Learning demonstrates cases and methods in e-learning to those seeking productivity advantages for their organizations and ecosystems.
  • Focus on ecosystem. Those seeking productivity advantages across the entire supply chain or value chain of delivery can benefit from the presented perspective.
  • Recommendations go beyond organizational gains to cover resellers and customers.
  • Results and returns. See case studies and empirical evidence of the value and return on investment (ROI) that demonstrate the success of a cohesive e-learning program. Learn how Cisco Systems saved $142 million in one year using e-learning.

I have always truly believed that the Internet and education are the two great equalizers in life, and this book provides information about how to combine the two for productivity and profitability gains, based on real successes.
-John Chambers, President and CEO of Cisco Systems

The Business Case for E-Learning is the first book that demonstrates the productivity gains provided by Internet learning through a unique approach combining e-communication, e-training, and e-assessment. Beyond theory, The Business Case for E-Learning is based on practical experience in developing and deploying programs that bolster profitability. This book offers you practical recommendations for best practices and return on investment and provides lessons learned from real-world experiences.

The Business Case for E-Learning presents several case studies that range from the challenges of learning in Africa to the emergence of corporate knowledge-sharing communities. Case studies on Toyota, BearingPoint, Element K, and other e-learning leaders demonstrate how e-learning best practices can yield value for any organization. One case study quantifies how Cisco Systems in one year generated $16 in value for every dollar spent on an e-learning program.

Managers need to prove to companies that an e-learning program can result in demonstrable productivity gains. Through The Business Case for E-Learning, you learn to avoid unnecessary trial and error with e-learning and take advantage of the e-learning experience documented by authors Tom Kelly and Nader Nanjiani.

You can visit the companion website for The Business Case for E-Learning at www.cisco.com/go/book/elearning.

This volume is in the Network Business Series offered by Cisco Press. Books in this series provide IT executives, decision makers, and networking professionals with pertinent information about today's most important technologies and business strategies.

Customer Reviews

2 of 2 people found the following review helpful
4.0 out of 5 stars Before you invest in elearning, read this book, December 4, 2004
By 
Stephen Northcutt (Kauai, HI USA) - See all my reviews
(REAL NAME)   
This review is from: The Business Case for E-Learning (Paperback)
I score this 4.5, the book gets off to a slow start, but the authors have "been there, done that". After reading the book, I bought a copy for everyone involved in the development of our next generation online training product at SANS. As the book says, most organizations end up scrapping their first system and that is what we have just done. After reading the book, I now know to focus on reusable learning modules and prioritize assessment. From the book, I learned make our new system employer centric first with mandatory skills triaining and assessment and second learner centric so that individuals have the tools to design and track their own individualized learning plans.

If you are creating some form of distance learning, buying this book and forcing yourself to read every word might save you a lot of money and heartache.
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2 of 2 people found the following review helpful
5.0 out of 5 stars A Single Source E-Learning Deployment Guide, November 6, 2004
This review is from: The Business Case for E-Learning (Paperback)
With the implementation of our corporate e-learning platform, national sales training, product launch cycles and real-time, collaborative customer engagements have all been dramatically improved. "The Business Case for E-Learning" provides the complete road map for deploying an e-learning platform and achieving similar success. Before the success, however comes the e-learning campaign. The overall acceptance of the e-learning methodology is built around influencing corporate culture and creating internal buy-in of a truly, new school approach to knowledge transfer. For their efforts, Kelly and Nanjiani address this critical issue in a complete, deliverable approach. From building platform brand identity to identifying an in-house team of champions; this book defines the process for successful organizational adoption of an e-learning platform. For anyone evaluating the strategic value of e-learning for their organization, this book will save valuable creative and due diligence... Read more
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2 of 2 people found the following review helpful
4.0 out of 5 stars Where to use and how to create an e-learning environment, November 2, 2004
By 
Charles Ashbacher (Marion, Iowa United States) - See all my reviews
(TOP 500 REVIEWER)    (VINE VOICE)    (HALL OF FAME REVIEWER)   
This review is from: The Business Case for E-Learning (Paperback)
From the figures quoted in this book, the case for e-learning is a slam dunk. Several years ago, Cisco embarked on a major e-learning initiative, and according to their figures, their return was $16 per every dollar invested in the training during the year 2003. That is of course enormous, and there are few other investments that could come close to giving that magnitude of a dividend. Chapter three is devoted to an in-depth analysis of the benefits that Cisco garnered and how the figure of 16/1 was arrived at.

Of course, these achievements did not come easy, e-learning is not a panacea for the illness of a lack of knowledge. Like any new thing, it is easily possible to misapply it or misinterpret how it can be used. There will always be some forms of training where electronic delivery simply is not adequate. In cases where there are a large number of possibilities with results that can be unpredictable, a knowledgeable and experienced instructor is a necessity. However,... Read more
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Praise For Business Case for E-Learning, The

Overall, I was very impressed with The Business Case for E-Learning and the way in which the authors present the material. There was not a single chapter where I felt they had not done their homework or could have more effectively presented their findings. I strongly recommend this title for anyone wanting to prove to their company that the can improve productivity with a properly planned approach to e-learning.
– Emmett Dulaney
UnixReview.com
November 30, 2004

Review by Todd Keller, CCNA
Review by Alan Sardella, CCDP

Index

Download - 99.7 KB -- Index

Table of Contents

I. UNDERSTANDING THE BUSINESS IMPACT OF E-LEARNING.

1. Vaulted: From the Classroom to the Boardroom.

    A Once-in-a-Hundred-Year Flood: After the Bubble.

    The Three Waves of E-Learning at Cisco.

    The Productivity Imperative.

    A C-Level Perspective: Banking on the Knowledge Worker.

    The Promise of E-Learning: Learning in Lean Times.

    Internet Learning: Options and Alternatives.

    End Notes.

2. Internet Learning–A Productivity Tool.

    Charting a Course.

    Synergy.

    A Matter of Semantics.

    The Scope of Productivity Improvements.

    The Advantages from an Employer Perspective.

    The Advantages from an Employee Perspective.

    No Technology Religion.

    A Premium on Skills.

    Learner Driven More Than Learner Centric.

    Target Audiences.

    End Notes.

3. E-Learning Under the Microscope.

    Benefits of Formulating a Business Case.

    E-Communication.

    Beyond Awareness: Retention and Motivation.

    Video over IP: An E-Communication Breakthrough.

     E-Training.

    E-Assessment.

    Determining a Value on Investment for E-Learning.

    Arriving at the Numbers.

    Principles Behind the Numbers.

    Conclusion.

    Endnotes.

II. BUSINESS SUCCESS WITH E-LEARNING.

4. BearingPointMakes a Grand Slam with Internet Learning: A Case Study.

    Case Summary.

    Introduction.

    The Point of Inflexion.

    Building on Success.

    Nimble and Productive.

    What’s in Store?

    Look Out, Land Mines Ahead.

    Ways of Winning in the Enterprise.

    Recommendations on Leading E-Learning.

    Conclusion.

5. Learner Driven at the University of Toyota: Pioneers of Just-in-Time Advocate “Hands-On” Skills.

    Case Summary.

    Background.

    Just-in-Time Learning: A Business Function at Toyota.

    Cost-Effective Business Model.

    Even “Know-It-Alls” Can’t Escape.

    Deploying a Productivity Cycle at Toyota.

    Conclusion.

6. E-Learning Goes Global: NetworkingAcademy Transforms Lives.

    Case Summary.

    Background.

    How the Program Works.

    Industry-Responsive Curriculum.

    Train-the-Trainer Model.

    Blended Learning with E-Assessment.

    Underserved Segment.

    Impact of the Program.

    Benefits to Cisco.

    Changing Lives One Life at a Time.

    Conclusion.

7. Targeted Learning: Are You Indeed Ready?

    Case Summary.

    Rationale Behind Targeted Learning.

    From “Best Trained” to “Most Competent”.

    The Development Cycle: A Three-Step Process.

    Learning Portals for Productivity: Facilitating the Manager.

    Conclusion.

8. Productivity in the Extended Enterprise: Internet Learning Offers a Competitive Edge with Channel Partners.

    Case Summary.

    The Value Proposition.

    A Program That Rewards Learning.

    The Learning Challenge.

    PEC: A Viable Learning Solution.

    Feedback About PEC.

    Business Benefits of PEC.

    Recommendations for Building an Extended Enterprise.

    Conclusion.

9. Picking a Networking Dream Team.

    Integration Challenge at Equant.

    Merger Relied on Talent.

    Certified Talent Delivers Results.

    Benefits to Equant.

    Conclusion.

    Endnotes.

10. Certifications as a Branding Tool: Sponsoring a Certification Program.

    Certifying Partners or Resellers at Cisco.

    Creating a Certification Program.

    Developing a Certification Program.

    Conclusion.

    Endnote.

III. DEPLOYING YOUR E-LEARNING EFFORTS: BEST PRACTICE.

11. The Building Blocks.

    Begin with Knowledge-Sharing Tools: E-Communications.

    Functional Integration.

    Cross-Functional Management.

    Technical Tools and Capabilities.

    Content Life Cycle Management.

    Distributed Authoring.

    Skills Gap Analysis.

    Learner Buy-In.

    Locus of Control.

    Conclusion.

12. Organizing an Internet Learning Initiative.

    Prepare a Case for Internet Learning in Your Organization.

    Senior Management Sponsorship.

    Assess Build Versus Buy Options.

    Implement the Pilot.

    Measure and Report Tangible Results.

    Prepare a Proposal for Expanding the Pilot.

    Ongoing Governance.

    Implement for Results.

    Build to Scale.

    Aim to Integrate.

    Keep It Flexible.

    Ensure Speed and Responsiveness.

    Conclusion.

    Endnotes.

13. Building an Internet Learning Solution.

    Access Tools.

    Internet Learning Applications.

    Business Operations.

    Content Management.

    Delivery Management.

    Learning Management Services.

    The Network Infrastructure.

    Cisco Case Study: A Role for Content-Delivery Networks in Internet Learning.

    Challenge.

    Solution.

    Benefits and Results.

    Collaborating to Create an Internet Solutions Architecture.

    Conclusion.

14. Practitioners’ Views on the Business Advantages of E-Learning.

    Convergys Learning Solutions: A Perspective on Deployment.

    Adopting Seamless Delivery Across the Enterprise.

    Achieving Productivity Gains Through an Integrated Approach to E-Learning.

    Viewing E-Learning as a Business Process Deployment.

    ElementK: A Question of Leadership.

    Cisco Communities: Building Customer Loyalty.

    Knowledge Sharing Through Communities.

    Knowledge Sharing Through Engaging Content.

    Knowledge Sharing Through Events.

    Justifying the Investment.

    Conclusion.

 

Downloadable Sample Chapter

Download - 1.68 MB -- Chapter 6: E-Learning Goes Global

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