larger cover

Add To My Wish List

Register your product to gain access to bonus material or receive a coupon.

Business Case for E-Learning, The


  • Sorry, this book is no longer in print.
Not for Sale

Learn more about this book and the authors at

  • Description
  • Sample Content
  • Updates
  • Copyright 2005
  • Edition: 1st
  • Book
  • ISBN-10: 1-58720-086-4
  • ISBN-13: 978-1-58720-086-1

Realize productivity gains from network-driven communication, training, and assessment

What sets apart The Business Case for E-Learning?

  • Unified approach to e-learning. Covering knowledge sharing, training, and assessment. E-learning components such as online testing and certifications are uniquely combined.
  • Productivity. The cause for rather than a consequence of e-learning. The Business Case for E-Learning demonstrates cases and methods in e-learning to those seeking productivity advantages for their organizations and ecosystems.
  • Focus on ecosystem. Those seeking productivity advantages across the entire supply chain or value chain of delivery can benefit from the presented perspective.
  • Recommendations go beyond organizational gains to cover resellers and customers.
  • Results and returns. See case studies and empirical evidence of the value and return on investment (ROI) that demonstrate the success of a cohesive e-learning program. Learn how Cisco Systems saved $142 million in one year using e-learning.

I have always truly believed that the Internet and education are the two great equalizers in life, and this book provides information about how to combine the two for productivity and profitability gains, based on real successes.
-John Chambers, President and CEO of Cisco Systems

The Business Case for E-Learning is the first book that demonstrates the productivity gains provided by Internet learning through a unique approach combining e-communication, e-training, and e-assessment. Beyond theory, The Business Case for E-Learning is based on practical experience in developing and deploying programs that bolster profitability. This book offers you practical recommendations for best practices and return on investment and provides lessons learned from real-world experiences.

The Business Case for E-Learning presents several case studies that range from the challenges of learning in Africa to the emergence of corporate knowledge-sharing communities. Case studies on Toyota, BearingPoint, Element K, and other e-learning leaders demonstrate how e-learning best practices can yield value for any organization. One case study quantifies how Cisco Systems in one year generated $16 in value for every dollar spent on an e-learning program.

Managers need to prove to companies that an e-learning program can result in demonstrable productivity gains. Through The Business Case for E-Learning, you learn to avoid unnecessary trial and error with e-learning and take advantage of the e-learning experience documented by authors Tom Kelly and Nader Nanjiani.

You can visit the companion website for The Business Case for E-Learning at

This volume is in the Network Business Series offered by Cisco Press. Books in this series provide IT executives, decision makers, and networking professionals with pertinent information about today's most important technologies and business strategies.

Online Sample Chapter

E-Learning Goes Global: How the Cisco Networking Academy Transforms Lives

Downloadable Sample Chapter

Download - 1.68 MB -- Chapter 6: E-Learning Goes Global

Table of Contents


1. Vaulted: From the Classroom to the Boardroom.

    A Once-in-a-Hundred-Year Flood: After the Bubble.

    The Three Waves of E-Learning at Cisco.

    The Productivity Imperative.

    A C-Level Perspective: Banking on the Knowledge Worker.

    The Promise of E-Learning: Learning in Lean Times.

    Internet Learning: Options and Alternatives.

    End Notes.

2. Internet Learning–A Productivity Tool.

    Charting a Course.


    A Matter of Semantics.

    The Scope of Productivity Improvements.

    The Advantages from an Employer Perspective.

    The Advantages from an Employee Perspective.

    No Technology Religion.

    A Premium on Skills.

    Learner Driven More Than Learner Centric.

    Target Audiences.

    End Notes.

3. E-Learning Under the Microscope.

    Benefits of Formulating a Business Case.


    Beyond Awareness: Retention and Motivation.

    Video over IP: An E-Communication Breakthrough.



    Determining a Value on Investment for E-Learning.

    Arriving at the Numbers.

    Principles Behind the Numbers.




4. BearingPointMakes a Grand Slam with Internet Learning: A Case Study.

    Case Summary.


    The Point of Inflexion.

    Building on Success.

    Nimble and Productive.

    What’s in Store?

    Look Out, Land Mines Ahead.

    Ways of Winning in the Enterprise.

    Recommendations on Leading E-Learning.


5. Learner Driven at the University of Toyota: Pioneers of Just-in-Time Advocate “Hands-On” Skills.

    Case Summary.


    Just-in-Time Learning: A Business Function at Toyota.

    Cost-Effective Business Model.

    Even “Know-It-Alls” Can’t Escape.

    Deploying a Productivity Cycle at Toyota.


6. E-Learning Goes Global: NetworkingAcademy Transforms Lives.

    Case Summary.


    How the Program Works.

    Industry-Responsive Curriculum.

    Train-the-Trainer Model.

    Blended Learning with E-Assessment.

    Underserved Segment.

    Impact of the Program.

    Benefits to Cisco.

    Changing Lives One Life at a Time.


7. Targeted Learning: Are You Indeed Ready?

    Case Summary.

    Rationale Behind Targeted Learning.

    From “Best Trained” to “Most Competent”.

    The Development Cycle: A Three-Step Process.

    Learning Portals for Productivity: Facilitating the Manager.


8. Productivity in the Extended Enterprise: Internet Learning Offers a Competitive Edge with Channel Partners.

    Case Summary.

    The Value Proposition.

    A Program That Rewards Learning.

    The Learning Challenge.

    PEC: A Viable Learning Solution.

    Feedback About PEC.

    Business Benefits of PEC.

    Recommendations for Building an Extended Enterprise.


9. Picking a Networking Dream Team.

    Integration Challenge at Equant.

    Merger Relied on Talent.

    Certified Talent Delivers Results.

    Benefits to Equant.



10. Certifications as a Branding Tool: Sponsoring a Certification Program.

    Certifying Partners or Resellers at Cisco.

    Creating a Certification Program.

    Developing a Certification Program.




11. The Building Blocks.

    Begin with Knowledge-Sharing Tools: E-Communications.

    Functional Integration.

    Cross-Functional Management.

    Technical Tools and Capabilities.

    Content Life Cycle Management.

    Distributed Authoring.

    Skills Gap Analysis.

    Learner Buy-In.

    Locus of Control.


12. Organizing an Internet Learning Initiative.

    Prepare a Case for Internet Learning in Your Organization.

    Senior Management Sponsorship.

    Assess Build Versus Buy Options.

    Implement the Pilot.

    Measure and Report Tangible Results.

    Prepare a Proposal for Expanding the Pilot.

    Ongoing Governance.

    Implement for Results.

    Build to Scale.

    Aim to Integrate.

    Keep It Flexible.

    Ensure Speed and Responsiveness.



13. Building an Internet Learning Solution.

    Access Tools.

    Internet Learning Applications.

    Business Operations.

    Content Management.

    Delivery Management.

    Learning Management Services.

    The Network Infrastructure.

    Cisco Case Study: A Role for Content-Delivery Networks in Internet Learning.



    Benefits and Results.

    Collaborating to Create an Internet Solutions Architecture.


14. Practitioners’ Views on the Business Advantages of E-Learning.

    Convergys Learning Solutions: A Perspective on Deployment.

    Adopting Seamless Delivery Across the Enterprise.

    Achieving Productivity Gains Through an Integrated Approach to E-Learning.

    Viewing E-Learning as a Business Process Deployment.

    ElementK: A Question of Leadership.

    Cisco Communities: Building Customer Loyalty.

    Knowledge Sharing Through Communities.

    Knowledge Sharing Through Engaging Content.

    Knowledge Sharing Through Events.

    Justifying the Investment.



Download - 99.7 KB -- Index

Cisco Press Promotional Mailings & Special Offers

I would like to receive exclusive offers and hear about products from Cisco Press and its family of brands. I can unsubscribe at any time.


Pearson Education, Inc., 221 River Street, Hoboken, New Jersey 07030, (Pearson) presents this site to provide information about Cisco Press products and services that can be purchased through this site.

This privacy notice provides an overview of our commitment to privacy and describes how we collect, protect, use and share personal information collected through this site. Please note that other Pearson websites and online products and services have their own separate privacy policies.

Collection and Use of Information

To conduct business and deliver products and services, Pearson collects and uses personal information in several ways in connection with this site, including:

Questions and Inquiries

For inquiries and questions, we collect the inquiry or question, together with name, contact details (email address, phone number and mailing address) and any other additional information voluntarily submitted to us through a Contact Us form or an email. We use this information to address the inquiry and respond to the question.

Online Store

For orders and purchases placed through our online store on this site, we collect order details, name, institution name and address (if applicable), email address, phone number, shipping and billing addresses, credit/debit card information, shipping options and any instructions. We use this information to complete transactions, fulfill orders, communicate with individuals placing orders or visiting the online store, and for related purposes.


Pearson may offer opportunities to provide feedback or participate in surveys, including surveys evaluating Pearson products, services or sites. Participation is voluntary. Pearson collects information requested in the survey questions and uses the information to evaluate, support, maintain and improve products, services or sites; develop new products and services; conduct educational research; and for other purposes specified in the survey.

Contests and Drawings

Occasionally, we may sponsor a contest or drawing. Participation is optional. Pearson collects name, contact information and other information specified on the entry form for the contest or drawing to conduct the contest or drawing. Pearson may collect additional personal information from the winners of a contest or drawing in order to award the prize and for tax reporting purposes, as required by law.


If you have elected to receive email newsletters or promotional mailings and special offers but want to unsubscribe, simply email

Service Announcements

On rare occasions it is necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance we might send users an email. Generally, users may not opt-out of these communications, though they can deactivate their account information. However, these communications are not promotional in nature.

Customer Service

We communicate with users on a regular basis to provide requested services and in regard to issues relating to their account we reply via email or phone in accordance with the users' wishes when a user submits their information through our Contact Us form.

Other Collection and Use of Information

Application and System Logs

Pearson automatically collects log data to help ensure the delivery, availability and security of this site. Log data may include technical information about how a user or visitor connected to this site, such as browser type, type of computer/device, operating system, internet service provider and IP address. We use this information for support purposes and to monitor the health of the site, identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents and appropriately scale computing resources.

Web Analytics

Pearson may use third party web trend analytical services, including Google Analytics, to collect visitor information, such as IP addresses, browser types, referring pages, pages visited and time spent on a particular site. While these analytical services collect and report information on an anonymous basis, they may use cookies to gather web trend information. The information gathered may enable Pearson (but not the third party web trend services) to link information with application and system log data. Pearson uses this information for system administration and to identify problems, improve service, detect unauthorized access and fraudulent activity, prevent and respond to security incidents, appropriately scale computing resources and otherwise support and deliver this site and its services.

Cookies and Related Technologies

This site uses cookies and similar technologies to personalize content, measure traffic patterns, control security, track use and access of information on this site, and provide interest-based messages and advertising. Users can manage and block the use of cookies through their browser. Disabling or blocking certain cookies may limit the functionality of this site.

Do Not Track

This site currently does not respond to Do Not Track signals.


Pearson uses appropriate physical, administrative and technical security measures to protect personal information from unauthorized access, use and disclosure.


This site is not directed to children under the age of 13.


Pearson may send or direct marketing communications to users, provided that

  • Pearson will not use personal information collected or processed as a K-12 school service provider for the purpose of directed or targeted advertising.
  • Such marketing is consistent with applicable law and Pearson's legal obligations.
  • Pearson will not knowingly direct or send marketing communications to an individual who has expressed a preference not to receive marketing.
  • Where required by applicable law, express or implied consent to marketing exists and has not been withdrawn.

Pearson may provide personal information to a third party service provider on a restricted basis to provide marketing solely on behalf of Pearson or an affiliate or customer for whom Pearson is a service provider. Marketing preferences may be changed at any time.

Correcting/Updating Personal Information

If a user's personally identifiable information changes (such as your postal address or email address), we provide a way to correct or update that user's personal data provided to us. This can be done on the Account page. If a user no longer desires our service and desires to delete his or her account, please contact us at and we will process the deletion of a user's account.


Users can always make an informed choice as to whether they should proceed with certain services offered by Cisco Press. If you choose to remove yourself from our mailing list(s) simply visit the following page and uncheck any communication you no longer want to receive:

Sale of Personal Information

Pearson does not rent or sell personal information in exchange for any payment of money.

While Pearson does not sell personal information, as defined in Nevada law, Nevada residents may email a request for no sale of their personal information to

Supplemental Privacy Statement for California Residents

California residents should read our Supplemental privacy statement for California residents in conjunction with this Privacy Notice. The Supplemental privacy statement for California residents explains Pearson's commitment to comply with California law and applies to personal information of California residents collected in connection with this site and the Services.

Sharing and Disclosure

Pearson may disclose personal information, as follows:

  • As required by law.
  • With the consent of the individual (or their parent, if the individual is a minor)
  • In response to a subpoena, court order or legal process, to the extent permitted or required by law
  • To protect the security and safety of individuals, data, assets and systems, consistent with applicable law
  • In connection the sale, joint venture or other transfer of some or all of its company or assets, subject to the provisions of this Privacy Notice
  • To investigate or address actual or suspected fraud or other illegal activities
  • To exercise its legal rights, including enforcement of the Terms of Use for this site or another contract
  • To affiliated Pearson companies and other companies and organizations who perform work for Pearson and are obligated to protect the privacy of personal information consistent with this Privacy Notice
  • To a school, organization, company or government agency, where Pearson collects or processes the personal information in a school setting or on behalf of such organization, company or government agency.


This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects Personal Information. This privacy statement applies solely to information collected by this web site.

Requests and Contact

Please contact us about this Privacy Notice or if you have any requests or questions relating to the privacy of your personal information.

Changes to this Privacy Notice

We may revise this Privacy Notice through an updated posting. We will identify the effective date of the revision in the posting. Often, updates are made to provide greater clarity or to comply with changes in regulatory requirements. If the updates involve material changes to the collection, protection, use or disclosure of Personal Information, Pearson will provide notice of the change through a conspicuous notice on this site or other appropriate way. Continued use of the site after the effective date of a posted revision evidences acceptance. Please contact us if you have questions or concerns about the Privacy Notice or any objection to any revisions.

Last Update: November 17, 2020