Power of IP Video, The: Unleashing Productivity with Visual Networking
- By Jennifer C. Baker, Felicia Brych Dalke, Mike Mitchell, Nader Nanjiani
- Published Dec 22, 2008 by Cisco Press. Part of the Network Business series.
Book
- Sorry, this book is no longer in print.
- Copyright 2009
- Edition: 1st
- Book
- ISBN-10: 1-58705-342-X
- ISBN-13: 978-1-58705-342-9
The Power of IP Video
Unleashing Productivity with Visual Networking
Jennifer C. Baker
Felicia Brych Dalke
Michael Mitchell
Nader Nanjiani
The definitive guide to deriving business value from IP video solutions
Using today’s rich new IP-based technologies for video, voice, and web collaboration, businesses can streamline and accelerate processes, increase productivity, and improve both top and bottom lines. In The Power of IP Video, a team of Cisco® experts shows you exactly how to make the most of these powerful new IP video solutions. Writing for both business and technical decision makers, the authors present new best practices for optimizing virtually any program or process and for improving collaboration between virtually every employee, customer, supplier, and stakeholder.
Drawing on their pioneering experience working with IP video internally and supporting the top Cisco customers, the authors show you how to make the business case for IP video and offer practical guidance for successful implementation. To demonstrate IP video at work, they also present an extensive set of case studies from large, medium-size, and small companies in many leading industries. Along the way, they demonstrate the real-world application and value of several key Cisco solutions, including Cisco Unified MeetingPlace®, Cisco Unified Video Advantage, Cisco Unified Communications Manager, Cisco TelePresence™, Cisco Digital Media Management, video surveillance, and WebEx®.
- Use IP video to meet the needs of knowledge workers while reducing travel and other costs
- Extend IP video from the office to anywhere work takes you
- Identify opportunities to leverage IP video in finance, marketing, sales, manufacturing, and R&D
- Apply IP video in financial services, healthcare, e-learning, high tech, sports and entertainment, and other industries
- Use IP video to “scale” the impact of your senior executives
- Use rich media to systematically eliminate barriers to global collaboration while saving money
- Estimate the business value of visual networking applications
Jennifer Baker, senior manager in the Worldwide Technology Practice group at Cisco, leads marketing efforts around TelePresence, Digital Media Management, and related solutions.
Felicia Brych Dalke is marketing operations manager for Collaboration Business Services.
Mike Mitchell is currently director of the Collaboration Business Solutions team at Cisco, responsible for connecting business processes with visual networking tools.
Nader Nanjiani is marketing manager for Unified IP Communications at Cisco, and co-author of The Business Case for E-learning (Cisco Press).
This volume is in the Network Business Series offered by Cisco Press®. Books in this series provide IT executives, decision makers, and networking professionals with pertinent information about today’s most important technologies and business strategies.
Category: Networking: IP Communications
Covers: IP Video
Online Sample Chapter
The Doctor Will See You Now: Transforming Healthcare with IP Video
Sample Pages
Table of Contents
Introduction xxi
Part I Where Are We Headed? 1
Chapter 1 Quad-Play and the Curse of Interesting Times 3
Executive Summary 4
Virtualization: A Common Modus Operandi 5
Quad-Play in Virtualized Environments 6
Why Video? 7
Globalization 3.0 at Our Doorstep 7
A Rocky Ride 8
Has It Really Gotten That Flat? 9
Consumer Led: When Work Emulates Social Networks 11
From Web 2.0 to Visual Networking 12
Viral Video: The Edward R. Murrow of Our Times? 13
What Next? 14
Summary 15
End Notes 16
Chapter 2 The Way We Work 17
Executive Summary 18
Use of Video in Organizations 18
IP Video and Collaboration at Work: An Illustration 19
Find Them Now 20
Softening the Edge of Fast Turnarounds 20
Mobility: Productivity on the Go 21
Click to Call from Anywhere 22
Follow Me Around 22
From Voice to Video to Web 22
Virtual Collaboration 23
One to Many in a Matter of Moments 23
Moral of the Story 24
Making a Difference 25
Productivity When Away from the Office 25
A Family-First Workplace 26
Environmentally Friendly Workplaces 26
Rationalizing Real Estate 27
All About Nuance 27
Summary 28
End Note 28
Chapter 3 Beyond Workplaces: Video in Collaborative Workspaces 29
Executive Summary 30
How Might Collaboration Really Play Out at Work? 31
“Virtual Margaret” 32
Enter TelePresence 33
Business Implications 34
Too Many People, Too Many Trips 35
Boosting “Engagement” at Work 36
Workplace Flexibility to Reduce Healthcare Cost 37
Summary 38
End Notes 38
Part II Cisco in Play 39
Chapter 4 Scaling the CxO 41
Executive Summary 42
Your Broadcast Network 44
Direct Employee Interaction 45
Open Access 48
Accountability 49
From Innovation to Requirement 50
From Requirement to Innovation 52
Customer Interactions 55
Summary 55
Chapter 5 Cisco Finance and Investor Relations:
Transforming Processes, Partnerships, and Public
Perception 57
Executive Summary 58
Cisco Finance 59
Improving Organizational and Cross-Functional Alignment:
Video Improves Day-to-Day Working Relationships and
Operations 59
Developing Team Depth and Skills: Video-Enabled Training 60
Ensuring Finance Speaks with One Voice: Executive
Messaging, Global Communications 61
Providing Consistent Messaging Across Groups:
All Hands Meetings 62
Facilitating Sales While Ensuring Compliance: The Sales
Empowerment Initiative 63
Looking Ahead: Next Steps for Finance 64
Finance: Lessons Learned 67
Video Applications in Investor Relations 68
Internal Uses 68
External Applications 69
Press-Related Activity 71
Web Presence 72
Latest Applications: Looking Ahead 74
Investor Relations: Advice and Considerations 76
Summary 77
Chapter 6 Cisco Marketing: Video Accelerates
Communications, Collaboration, and Time to Market 79
Executive Summary 80
Internal Uses 80
One-to-One and Small Group Collaboration 80
Staff Meetings 82
Larger Group Meetings 82
External Uses 87
Webcasts and Bannercasts 88
Video on the Web: News@Cisco Portal 89
Video Datasheets 91
Embedded Video in Websites: External Product Launches 93
Exploring New Places to Use Video: Second Life 94
Summary 95
End Note 95
Chapter 7 Optimizing a Global Engineering Organization 97
Executive Summary 98
Technical Strategy and Execution 99
Employee Communication 100
Effective Integration of Acquisitions 102
Multisite Product Development 104
Team Communication Preferences 105
Program Management and Videoconferencing 106
Project Management and Desktop Video 107
Best Practices for Multisite Product Development Using
Video/Visual Tools 109
Video and Behavior to Avoid Travel 111
Product Testing and Support 112
Product Testing During Development 112
Troubleshooting with Customers 113
Technical Training 114
The Engineering Learning Organization 114
Using Live Broadcasts to Increase Awareness
and Knowledge 116
Using Video on Demand for Technical Training 117
Summary 118
Chapter 8 Maximizing Your Human Resources Through IP Video 121
Executive Summary 122
Recruiting in a “Flat” World 122
New-Hire Orientation 123
Knowledge Transfer 126
Onsite Daycare 127
Change Management 128
Summary 130
Chapter 9 Save More, Make More: Increasing Sales Productivity with IP Video 131
Executive Summary 132
Early Drivers 132
Product Launch 134
Scaling the SME 134
Saving Time for Sales 137
“Scale the Power” 138
Next Generation 140
Summary 141
Part III Show Me the Money 143
Chapter 10 Transforming Educational Paradigms with IP Video 145
Executive Summary 146
Evolution of Video-Based Learning at Cisco 146
Video in Today’s Diverse Education Settings 148
Collaborative Learning for Career Advancement 149
Safeguarding Schools with IP Video Surveillance 151
Reaching Dispersed Learners: Mobile and Video Ready 153
Video Content Enriching the Classroom 156
Summary 159
End Notes 159
Chapter 11 Financial Services and Video: Accelerating Revenue,
Relationships, and Much More 161
Executive Summary 162
Improving the Product Rollout Process, and More, with Video 163
Bridging the Gap: Magnet Bank 166
Supporting Growth While Maintaining Corporate Culture:
Mountain America Credit Union 168
Thinking Differently About Collaboration: Wachovia 173
Summary 176
Chapter 12 The Doctor Will See You Now: Transforming
Healthcare with Video 177
Executive Summary 178
The Technology Transforming Healthcare 178
Building Expertise and Boosting Communication: Alabama
Department of Rehabilitation Services 181
Improving Employee Communications and Collaboration:
Niagara Health 182
Extending Expertise While Providing Improved Patient Care 182
Robots Enable Physicians to Be in Two Places at One Time 183
Bringing Life-Saving, Specialty Care to Rural Regions:
Ontario Telemedicine Network 185
Video Brings Critical Care to the Littlest Patients: Adena Health System 188
Beyond Videoconferencing: TelePresence Becomes the
Next Step in Telemedicine in Scotland and New Zealand 189
Improving Healthcare and Quality of Life: Afghanistan’s Telemedicine Project 191
Connecting Clinicians and Patients with Innovative Services:
California’s Healthcare Interpretive Network 192
Innovation Improves Image and Patient Care: Arras Hospital 195
Summary 197
Chapter 13 The Influence of IP Video on Other Industries 199
Executive Summary 200
Video Use in High-Tech Organizations 201
Software Developer Uses IP Video to Increase Agility and Reduce Travel 201
Executives Use Video to Clarify Partnerships 202
Service Providers Use TelePresence to Improve Internal
Communications and Provide New Service
Offerings 205
IP Video Enables New Business Models in the Real Estate
and Hospitality Sectors 210
Luxury Hotels Create Competitive Advantage Through TelePresence 211
Casinos Use IP Video to Enable Growth 212
IP Video Takes Sports and Entertainment to the Next Level 214
Sports Stadiums Are Transformed Using IP Video 217
Museums Enable New Experiences with IP Video 218
2008 Olympic Games Has Greater Coverage Through IP Video 219
Cross-Industry Effort Uses TelePresence to Connect Families 222
Summary 225
End Notes 225
Part IV No More Walls 227
Chapter 14 Opportunities in the Era of Visual Networking 229
Executive Summary 230
Beyond Web 2.0: To Visual Networking 231
Visual Networking at Work 232
Enabling E-Commerce Through Visual Networking 232
Connecting Live Through Visual Networking 233
Media Conferencing (Sharing) Through Visual Networking 234
E-Learning Through Visual Networking 235
Business Process Integration Through Visual Networking 236
Video Wikis 237
Advertising Through Visual Networking 237
Public Affairs and Government Relations Through Visual Networking 238
Games, Sports, and Virtual Environments 239
Live Feedback Through Visual Networking 240
Summary 240
Chapter 15 Collaboration Like Never Before: To Make a Difference 241
Executive Summary 242
Business Benefits and Carbon Benefits 244
How Cisco Is Cutting Emissions 244
Strategies for Making Organizations Emissions Savvy 247
Make Fewer Business Journeys 247
Decrease Commuting 248
Better Use of Office Space 249
Leveraging the Mobility Trend 250
Carbon Conscious with Clinton Global Initiative 250
Beneficiaries of Connected Urban Development 251
How CUD Works 251
Progress So Far 252
Summary 252
End Notes 253
Part V Appendixes 255
Appendix A How Cisco Uses Streaming Video for Worldwide
Corporate Events and Training 257
Background 258
Challenge 259
Solution 260
Videoconferencing 261
IP Video Telephony 262
Web Conferencing 263
Live Broadcasting and Video on Demand 263
Production Studios and Broadcast Volume 267
Results 267
Business Benefit for Cisco: Cisco ISO Company Audit 269
Benefit for Cisco: Emergency Process Implementation 270
Lessons Learned 270
Reference Documents 271
Cisco.com Resources 272
For More Information 273
Appendix B Cisco Visual Networking Index: Forecast and
Methodology, 2007—2012 275
Executive Summary 276
Global IP Traffic Growth 2006—2011 278
Consumer IP Traffic 2006—2012 279
Consumer Internet Traffic 2006—2012 280
Web, Email, and Data 283
P2P 284
Internet Gaming 285
Voice over IP 287
Video Communications 288
Internet Video to PC 290
Internet Video to TV 292
Consumer Non-Internet IP
Traffic 2006—2011 294
Business IP Traffic 296
Mobile Data and Internet Traffic 298
Frequently Asked Questions 300
For More Information 302
Index 303
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