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Web 2.0 @ Cisco: The Evolution

Chapter Description

This chapter offers a case study of Web 2.0 adoption at Cisco, detailing the evolutionary changes the introduction of Web 2.0 technology and tools is having on the company.

Communication and Collaboration Board

In keeping with the Cisco distributed leadership model, a cross-functional Communication and Collaboration (C&C) Board was established in late 2007. Its mission is to drive more effective communication and collaboration at Cisco through the innovative use of Web 2.0 technologies and tools. The Board, whose members are shown in Figure 10-16, is responsible for delivering the vision, policies, and strategy and defining the architectural framework.

Figure 10-16

Figure 10-16 Communication and Collaboration Board members.[53]

The Board meets regularly to review Web 2.0 technology roadmaps presented by the collaboration delivery team. Board meetings also enable members to hear read-outs from its other subcommittees focused on areas such as technical integration, metrics and value proposition, governance and policies, communication, and organization adoption. Each cross-functional Board member works to foster more effective collaboration in his or her function.

C&C Board members also serve as the conduit for functional requirements to the Board and for collaboration communications from the Board to the functional organization—a true model of collaborative leadership in action! Many of the dramatic increases in Web 2.0 technology adoption have been a direct result of CCoE and C&C Board efforts to drive a collaboration framework based on Web 2.0 technologies and tools across the company. Now let’s talk about the future of Web 2.0 at Cisco.