Now that you know how to write phone applications, or who can write them for you, how do you determine what type of services are needed most? One way is to get to know your IP phone users. What do they do? What problems do they have that need to be solved? Apply your creativity: Ask yourself how text- or voice-based access to real-time data can save these users time, solve issues related to their work environment, or enhance their lives. While your users know their jobs better than you do, they probably don't know the true power of the technology sitting on their desks. By taking the time to train your users on the features, benefits, and customizable nature of the Cisco IP phone and AVVID IP telephony solution, you may be pleasantly surprised by some of the exciting ideas that they bring to you. Here are a few examples to inspire you and your users.